Zachary Seguin

GBDA Courses

GBDA 101 – Introduction to Digital Media Design

This course introduces students to the theory, principles, and practice of digital media design as they apply to a wide variety of communication contexts. Using design thinking, students will develop creative projects that integrate the needs of a variety of audiences.

GBDA 102 – International Business and Cross-Cultural Management

After introducing students to basic business knowledge and organizational behaviour, this course focuses on the challenges and opportunities of doing business in a global context, with a particular emphasis on communicating across cultures. Managers working in a cross-cultural setting need to be able to interpret efficiently and effectively the basic orientation and practices of the different cultures in which they work, and become skilful in interviewing, negotiating, managing conflict, and facilitating teamwork across cultural divides. The course introduces frameworks for interpreting cultures and particular skills training in cross-cultural communication.

GBDA 103 – User Experience Design

In this course, students will learn the basic principles and practices of user experience design and testing. Students will learn how to plan, implement, and interpret tests conducted on digital design applications, focusing both on functionality and on the quality of the user's interaction with these technologies.

GBDA 201 – Digital Media Project 1

This course emphasizes the production fundamentals of video design. Students produce treatments, storyboards, and production plans for a variety of short video projects. Students learn a theoretical vocabulary to analyze, critique, evaluate, and communicate about their projects. The course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment.

GBDA 202 – Digital Media Project 2

This course focuses on the design principles guiding dynamic imaging, video capture, editing time-based media, and post-production for digital delivery. The course serves as a hands-on digital media lab where students acquire skills in using a variety of software and digital equipment.

GBDA 203 – Introduction to Digital Culture

This course provides students with a historical overview of various digital technologies and their impact on society and the human condition. Students will be introduced to research methods and theoretical concepts from media theory and cultural studies which will enable them to think, speak, and write critically about technology in an historical and global context.

GBDA 204 – Working in Teams and Project Management

This course provides students with an understanding of the human dimensions of project management by focusing on the communication skills necessary to effectively work in teams and manage projects. Drawing from best practices in management and leadership, the course will focus on conflict management, facilitation, team-building, non-routine problem solving in group settings, feedback and assertiveness training, presentation skills, and convening diverse groups.

GBDA 205 – Quantitative Methods

This course introduces students to quantitative data analysis, covering basic descriptive statistical techniques and procedures, and inferential statistics.

GBDA 206 – Issues in Contemporary Global Ethics

Students will initially review several of the standard models for ethical problem solving (associated with classical, historical, and contemporary philosophy) and then take up, analyse, and develop action strategies with respect to a series of case studies, focused on contemporary global ethical issues. They will work both individually and in groups, not only articulating and defending their own positions, but taking account of viable alternatives. Topics considered will include personal, social, environmental, medical, political, and economic issues all viewed from a global perspective.

GBDA 210 – Introduction to User Experience Design

In this course, students will learn the basic principles and practices of user experience design and testing. Students will learn how to plan, implement, and interpret tests conducted on digital design applications, focusing both on functionality and on the quality of the user's interaction with these technologies.

GBDA 211 – Introduction to Global Business

Students will be introduced to basic business knowledge, with a focus on the opportunities and challenges of doing business in a global context. This course will include discussions about globalization, international trade, national business including emerging markets, cross-cultural business environments, and international business management.

GBDA 212 – Portfolio and Professional Communication

In this course, students learn to effectively present themselves and their work through the development and presentation of a professional portfolio. Using projects completed in previous courses, students will prepare a portfolio to communicate the process, outcomes, and impact of their work and will practice presenting their work to different audiences.

GBDA 228 – Digital Imaging for Online Applications

In this course, students are introduced to the digital tools used for website and app development through a series of hands-on learning exercises and assignments that cultivate both creative expression and technical skill. Topics include theory and terminology, design, typography, information architecture, and prototyping.

GBDA 229 – Hybrid Digital Media

This course introduces students to contemporary approaches in digital media production through hands-on learning exercises that cultivate both technical proficiency and creative expression. Course topics may vary from term to term.

GBDA 301 – Global Digital Project 1

In this course students will study how digital media has contributed to globalization, and conversely, how globalization impacts the use of digital technologies and the development of digital cultures. Students will work with global business consultants and product developers to outline a digital media product or service for a non-Canadian community.

GBDA 302 – Global Digital Project 2

In this course students will engage in advanced study of digital culture and globalization. They will work with global business consultants and product developers to prepare and present a complete digital media business plan designed for a non-Canadian community.

GBDA 303 – Data and Society

In this course, students will examine different digital phenomena, such as big data, open data, data-driven innovation, the personal information industry, the sharing economy, and the internet of things. Students will also become familiar with national and international principles of privacy protection.

GBDA 304 – Marketing in the Digital World

This course focuses on best practices in marketing and communication within a variety of sectors, while examining how emerging technologies present new opportunities to engage audiences.

GBDA 305 – Global Development and Business

This course will look at the processes of industrialization and economic development and the relation of these processes to the present state of global economic interconnectedness.

GBDA 306 – Ethics and Values in Design

This course will explore the ethical responsibilities that emerge from the nexus of design, business, and globalization. Students will critically reflect upon the ethical considerations behind contemporary business and design practices.

GBDA 307 – Workshop in Digital Media, Marketing and Management 1

This workshop, closely intertwined with GBDA 301, will focus on those project management skills which use, as a foundation, the basic business skills introduced in GBDA 203. Appropriate business skills will be introduced as they relate to the stages and challenges of project development in GBDA 301. These include project design, networking, resource mobilization, management up-down, institutional entrepreneurship, coalition building, and advanced communication skills.

GBDA 308 – Workshop in Digital Media, Marketing and Management 2

This workshop, closely intertwined with GBDA 302, will focus on those project management skills which use, as a foundation, the basic business skills introduced in GBDA 203. Appropriate business skills will be introduced as they relate to the stages and challenges of project development in GBDA 302. These include, for example, project design, networking, resource mobilization, management up-down, institutional entrepreneuship, coalition building, and advanced communication skills.

GBDA 310 – Advanced User Experience Design and Research

The objectives of this course are to learn data collection, design, and analysis methodologies that are particularly useful for scientific user experience (UX) research. The course will review basic UX and usability methods, and cover topics ranging from contextual inquiry, cognitive task analysis, qualitative methods, and an introduction to quantitative statistical methods.

GBDA 311 – Introduction to Business Financials

In this course, students will be exposed to a variety of techniques to interpret financial statements. Students will analyze balance sheets, income, and cash flow statements and will engage in the formulation of a comprehensive business plan.

GBDA 312 – Internship

Students must complete a paid internship, normally in the Spring term after their 3B term. The content of the internship will be tied to the student's program of study and must be a minimum of 12 weeks of full-time employment or equivalent. All internships must be approved by the GBDA Internship Co-ordinator.

GBDA 365 – Study Abroad

Study abroad for academic transfer credit during a fall term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.

GBDA 401 – Cross-Cultural Digital Business 1

In this course students will study how digital products and services are modified and/or repurposed to suit the needs of a community outside of their origin. Students will work with global business consultants to identify and outline a cross-cultural digital business project with a local or global community.

GBDA 402 – Capstone Course: Cross-Cultural Digital Business

In this capstone course, students will research, design, and adapt digital products and services to suit specific cultures or communities. They will work with external stakeholders, such as global industry consultants, community clients, and mentors, in order to iteratively develop and create functional design solutions that are economically and socially feasible.

GBDA 403 – Extended E-portfolio 1

In this course, students plan, outline, and draft the extended e-portfolio that will be completed in GBDA 404. Students reflect upon, describe, and analyse the work completed in previous project courses. Maintaining an e-portfolio is mandatory for all project courses and provides the students with the key materials for the extended e-portfolio in year four.

GBDA 404 – Extended E-Portfolio 2

In this course, students continue the work begun in GBDA 403 and complete the extended e-portfolio.

GBDA 410 – Seminar in User Experience Research

This seminar is an opportunity for students to gain a deeper understanding of a focus area in this field. The seminar-style course is designed to cover an emerging user experience (UX) research area through self-driven student work. Students will build a more comprehensive understanding of a UX research area and explore evidence-based UX research methods and techniques. Focus areas will vary in topic.

GBDA 412 – Special Topics in Digital Cultures

A study of selected topics in digital cultures. Topics will be chosen by the professor according to their area of specialization.

GBDA 413 – Special Topics in Design and Society

A study of selected topics in design and society. Topics will be chosen by the professor according to their area of specialization.

GBDA 414 – Special Topics in Interaction Design

A study of selected topics in interaction design. Topics will be chosen by the professor according to their area of specialization.

GBDA 465 – Study Abroad

Study abroad for academic transfer credit during a fall term. Discussion and approval of options with the advisor is required. Credit for specific courses will be evaluated following receipt of a transcript of academic results and supporting course outline documentation.