Zachary Seguin

ENBUS Courses

ENBUS 102 – Introduction to Environment and Business

Introduction of ways in which business has and is responding to environmental and business issues; business and sustainable development; issues of corporate/business greening.

ENBUS 112 – Operationalizing Sustainable Development within Business

This course will explore organizational structures within business. Discussions will focus on factors that deter organizational change along with the means of overcoming these issues. A variety of guest speakers will demonstrate how the greening of industry has affected organizational structure in different business sectors. This course includes a review of business case studies where environmental management changes have resulted.

ENBUS 202 – Environmental Management Systems

The examination and evaluation of Environmental Management Systems such as ISO 14001. Alternate EMS systems will be compared and reviewed to identify their respective strengths and weaknesses. Case studies will be used to illustrate the ideas presented.

ENBUS 203 – Green Entrepreneurship

This course examines the role of entrepreneurship in finding solutions to environmental challenges. Discussions will focus on understanding entrepreneurship and the forces that are shaping contemporary green entrepreneurship. Students will also be introduced to the entrepreneurship process by assessing an environmental challenge, finding a solution, and developing a green business model.

ENBUS 204 – Principles of Industrial Ecology

The course presents the history of industrial ecology, defines its key concepts, presents its main methods, and discusses future directions. Local, national and international case studies will be discussed.

ENBUS 211 – Principles of Marketing for Sustainability Professionals

This course explores the principles of marketing with a focus on sustainability issues. Topics that will be explored include green consumerism; greenwashing, the incorporation of environmental considerations into successful products and services; the role of social marketing, government regulations and other incentives related to green marketing.

ENBUS 302 – Strategies for Environment and Business

A review of the successes and failures of businesses which have attempted to adopt sustainability principles into their strategies and practices. Case studies will be reviewed to identify barriers to adopting environmental priorities and the processes which proved successful in overcoming these obstacles.

ENBUS 306 – Research Design

This course will outline the principles involved in producing written research. Students will examine different types of research design; identify a problem/issue on a contemporary topic within environment and business; produce an analytical review of this topic; develop a research proposal; identify and collect data; conduct preliminary data (or information) analysis on the topic chosen for the literature review; and reflect on the above to produce a research proposal and associated risk analysis that could form the basis for the fourth year project.

ENBUS 307 – Industrial Ecology: Life Cycle Assessment and Management in Business

This course builds students' technical competencies in life cycle assessment (LCA) and in critical analysis of products' environmental impacts through an understanding of life cycle management. Course content covers the ISO life-cycle assessment framework, how to conduct technical LCA (including applying quantitative approaches using LCA software and databases, as available and appropriate), challenges of application of LCA to a range of product systems, limitations of LCA, and product life cycle management concepts for business and policy decisions. Students will use the knowledge gained to conduct their own technical LCA or to provide guidance on how to conduct a product LCA for business or policy applications such as ecodesign, benchmarking, ecolabeling and environmental product declarations.

ENBUS 308 – Sustainability Management Standards and Auditing

Standards and auditing approaches used for sustainability management are examined. Public standards, like those from the International Organization for Standardization, are contrasted with private standards, developed by specific industries for product transparency and accountability in supply-chains. Auditing practice, as defined by the ISO 19011 standard, is examined including principles, steps, reporting and important concepts. Examples of performance standards and management system standards are explored, covering industrial, social and environmental issues. Lectures may be supplemented by required field trip(s) and/or field work.

ENBUS 309 – Applied Social Marketing

Social marketing uses social psychology and marketing concepts to promote behavioural change (e.g. anti-smoking campaigns, promotion of household energy conservation, and so on). This course will focus on developing an understanding of social marketing and behavioural change models. These concepts will be applied in the context of sustainability issues, using case studies to demonstrate successful (and not so successful) social marketing programs.

ENBUS 310 – Strategic Management for Sustainable Business

This course draws on strategy concepts and theories explored in ENBUS 302 by focusing on the integration of business strategy with sustainability strategy. The course presents the principles that are essential for the formulation and evaluation of strategy for business and explores frameworks for strategic analysis, synthesis and action as it relates to sustainable business.

ENBUS 311 – Green Marketing

This course explores the principles of green marketing; green consumerism; green marketing myopia; the incorporation of environmental considerations into successful products and services; the role of social marketing, government regulations and other incentives related to green marketing.

ENBUS 312 – Operationalizing Sustainable Development within Business

Discussion of company organization structures; factors that deter change together with means of overcoming these issues; and how the greening of industry has affected organizational structure in different business sectors. Includes review of business case studies where environmental management changes have resulted.

ENBUS 402A – Environment and Business Project

The application of the principles learned in earlier courses will focus on a particular project. Applications may include group projects of sufficient scope to demonstrate mastery of problem-solving, integration and communication on a selected topic related to environment and business, or on selected environmental issues related to a specific business operation.

ENBUS 402B – Environment and Business Project

A continuation of ENBUS 402A.

ENBUS 406 – Industrial Ecology: Sustainable Materials

Sustainability of industrial materials is examined, including resources, production, use and end-of-life. Different types of industrial materials and major applications (buildings, transportation, communications, etc.) are covered. Industrial ecology and management approaches help restructure production systems and support sustainable development.

ENBUS 407 – Corporate Sustainability Accounting and Reporting

The course focuses on the environmental reporting mechanisms required of businesses in North America and overseas. The course will also evaluate best practices with reporting performance in different business sectors.

ENBUS 408 – Best Practices in Regulations

Well-crafted environmental regulations, smart regulations, can not only protect the environment but also enhance business competitiveness. This course will discuss issues with regard to smart regulations from the viewpoint of various stakeholders: for example, governments, businesses, and customers.

ENBUS 409 – Special Topics in Environment and Business

This course will allow for additions to the program on a short-term basis, and for the development of future permanent courses.

ENBUS 410 – Engaging Stakeholders

Business practices need to reflect responsibility not just to shareholders, customers and staff, but also towards the local community. This course discusses what this means for management, and the strategies and practices that are needed to express this responsibility successfully.

ENBUS 411 – International Corporate Responsibility

The course will focus on corporate responsibility, including social and environmental obligations. The course will consider methods of creating a culture of integrity; examine and evaluate methods such as due-diligence processes, risk assessment, sustainability assessment to integrate responsibility into day to day business positions; and evaluate social and sustainability reports; evaluate methods to determine the link between responsibility and increased profitability and benchmark responsibility in different business sectors including non-profit organizations.

ENBUS 412 – Advanced Strategic Management for Sustainable Business

This course draws on strategy concepts and theories explored in ENBUS 302 by focusing on the integration of business strategy with sustainability strategy. The course presents the principles that are essential for the formulation and evaluation of strategy for business and explores frameworks for strategic analysis, synthesis and action as it relates to sustainable business.

ENBUS 414 – Sustainability for Small and Medium Enterprises

The course will focus on the application of material learned in earlier courses and contemporary business knowledge to the challenges of integrating sustainability practices into small and medium enterprise. Overall term goals include the development of a small business plan. Weekly presentations will be made in class on small and medium business case studies, often by the actual business.

ENBUS 601 – Business and the Case for Sustainability

This on-site intensive course introduces students to basic business concepts and integrates them with concerns for sustainability. The underlying emphasis is on the value and rationale, opportunities and risks for businesses to undertake and integrate environmental and social sustainability initiatives. Business topics to be covered include an introduction to concepts and terminology from finance,accounting, strategy, marketing, organization behaviour and operations. Guests from academia, industry, governments, and non-profit organizations present topics and case studies. Students also learn about the MEB program, meet faculty members, meet each other, and are introduced to distance education tools.

ENBUS 602 – Introduction to Sustainability for Business

This course reviews the history of global environmentalism; societal expectations and business responses; and the emergence of corporate social and environmental responsibility. It systematically presents environmental (climate change, air pollution, water quality and quantity, energy and resource consumption, etc.), and social (human rights, health, poverty, ethics, fair trade, etc.) issues, their science, status and priority; technological, regulatory and policy responses; and implications for business. This course introduces concepts for business sustainability, including systems thinking, complexity and resilience, corporate responsibility, materials and energy flows and transformations, economic and market mechanisms, and relates these to business operations, marketing and strategic management.

ENBUS 612 – Social Entrepreneurship and Scaling Social Innovation

This course explores different approaches that can be used to bring social innovations to scale so that they can have a broad, durable impact on a system. The role of social entrepreneurs and institutional entrepreneurs will be introduced and explored as being key to catalyzing changes in resource flows, the understanding of problems and in shifting laws and policies that govern the problem domain. New approaches to generating financing and revenue for social good, the governance and partnership structures these imply, and how they can enable or constrain systems change. Examples will be drawn from Canadian and international contexts form the perspectives of entrepreneurs, investors/donors, policymakers and beneficiaries

ENBUS 620 – Business Operations and Sustainability

This course examines environmental and sustainability management tools for business operations; it addresses process and product considerations. These include environmental management system tools; cleaner production and pollution prevention tools (environmental risk management, environmental impact assessment, emissions quantification and verification, eco-efficiency, etc.); product stewardship and eco-design tools (design for environment, life cycle assessment/costing, greening supply chain, etc.); sustainability accounting tools (key performance indicators, ecological footpint, social balance, full cost accounting, etc.); and human resource tools (managing teams, motivating people for sustainability, diversity policies, etc.). The sustainability tools are explained in relation to health/safety programs, human resources management, and operations and quality management. The course draws on practices and illustrative examples of performance of organizations in different sectors, around different environmental issues (energy, waste, water, air emissions, etc.).

ENBUS 621 – Enterprise Carbon Management

This course exposes students to best practises in greenhouse gas management from the perspective on a business. This course goes into depth on greenhouse gas (GHG) emissions, quantification and management. It includes organizational GHG inventories, with reference to international and regional standards, protocols, regulations and schemes; GHG information management systems; expectations and approaches to disclosure of carbon emissions and management activities; and strategic business positioning for climate change mitigation and adaptation.

ENBUS 622 – Product Life Cycle Assessment and Management

This course builds students' competencies in environmental life cycle assessment (ICA) and life cycle management of products. Course content covers product sustainability management, life cycle thinking, product stewardship approaches. It includes life-cycle assessment of raw materials and energy rescues, manufacturing and processing, use, end-of-life and recycling, supply-chain and logistics. The content follows international standards and related guidance for study scoping, functional unit, inventory, impact assessment and interpretation. Management applications include ecodesign, product benchmarking, ecolabelling and green marketing. The course also presents strengths, limitations and weaknesses of sustainability performance assessment of products. Students apply quantitative approaches including use of ICA software and databases.

ENBUS 630 – Enterprise Marketing and Social Accountability

Changing boundaries, and shifting social expectations create risks and opportunities for an enterprise. This course discusses the need to remain accountable to society and manage the firm's reputation in the age of digital information and raised sustainability disclosure expectations. It also examines the implications for marketing and reporting. The course introduces core tools for corporate sustainability marketing and reporting, including stakeholder engagement approaches, social accountability and carbon disclosure guidelines, sustainability reporting frameworks, sustainability standards, codes, certifications and labels, and green marketing.

ENBUS 631 – Stakeholder Engagement

This course focuses on the various approaches for business and organizations to engage both internal and external stakeholders. Content covers the identification and characterization of primary and secondary stakeholders; drivers and challenges in environmental, social and economic dimensions of engagement; approaches, including communication, consultation, dialogue and partnership and strategic considerations, business value, risk management, limitations and pitfalls. In additional, the course considers a firm's responsibility and spheres of influence. The Primary focus of this course will be on a for-profit company, though there are some applications to other types of organizations.

ENBUS 632 – Sustainability Reporting

This course builds students' competencies in sustainability indicators, reporting and corporate accountability approaches for multinational corporations and other types of organizations. The course examines global reporting standards for environmental, social and sustainability reporting that are relevant to all sectors of industry and society. It covers the identification and roles of stakeholders certification and auditing expectations and procedures. Content addresses materiality in sustainability reporting; regulatory context; legal implications; interrelations with financial accounting practices and standards.

ENBUS 640 – Strategies for Sustainable Enterprises

This course looks at organizational strategy through the "lens" of sustainability. It explores how corporations (and other types of organizations) are realigning and in some cases reinventing their corporate strategies to move toward more sustainable business models. This includes initiatives undertaken within the firms, as well as initiatives pursued outside the firm (such as through partnerships). Several frameworks are offered for assessing the degree to which principles of sustainability are embraced within an organization's strategies. In addition, tools for formulation and implementing a sustainability strategic plan are presented. Case studies draw from different sectors and also different organizational types.

ENBUS 642 – Stakeholder Engagement, Collaborations and Partnerships

This course builds competences in the development and deployment of strategies and processes (in for-and not-for-profit organizations) to engage both internal and external stakeholders in opportunities to accelerate sustainability. Content covers: the identification, characterization and valuation of primary and secondary stakeholders; drivers and challenges; engagement approaches, including traditional and social media forms of communication, consultation, conflict resolution, and cross-sector partnerships. Content also introduces: structures, including informal vs. formal interactions, face-to-face and distance meetings, industry associations, joint ventures, public-private partnerships, networks and business to not-for-profit collaborations; processes, such as partnership formation, decision-making, monitoring of progress; and strategic considerations, such as business value, risk management, control vs. influence, barriers and confluence points. Students working as a team will present their recommendations on a real time case study to stakeholders involved.

ENBUS 650 – Environmental Finance

Financial and accounting "tools" have potential to create effective and far-reaching market-based solutions to address a range of environmental problems, including climate change, deforestation, water issues and biodiversity loss, while at the same time identifying and securing new business opportunities for companies and their customers. An increasing number of financial and accounting products and services have emerged to direct resources and lending power to mitigate ecological degradation and/or encourage sustainable practices and decision-making. the course considers environmental finance products, tools and services; carbon finance an economics, and other approaches to environmental assets; international capital projects, structured financing, risk and sustainability in financial modeling; full-cost accounting; relation of sustainability performance to capital market valuation and financial performance; socially responsible investing; sector governance, disclosures, regulations, principles and codes.

ENBUS 690 – Enterprise Sustainability Project

The capstone class synthesizes the learning in the program into an action research project. Students show original application of the knowledge they have learned and reflect on the utility of the frameworks and tools using a case study approach. After learning relevant research methods, student teams develop a proposal on a research project which meets the needs of their assigned live case study (i.e. the company or other organization which has committed to be the case in the research project). This proposal includes a review of the relevant literature, the methodology,, the timeline, and a breakdown of task assignments. Next students obtain ethics approval for their research project. Then student teams apply the business sustainability toolbox, and their management skills to the real-world problem of their live case. Each field study includes conducting a situation analysis, developing a sustainability strategic plan for the organization including a complete and coherent business case. A Faculty member assists each team. Students deliver field study project results as a report to both the organization and the course instructor. Individual students also complete a reflection paper including a discussion of the case in relation to the application of the tools, frameworks and literature.

ENBUS 690A – Enterprise Sustainability Project

The capstone class synthesizes the learning in the program into a research project. Students show original application of the knowledge they have learned and reflect on the utility of the frameworks and tools using a case study approach. After learning relevant research methods, student teams develop a proposal on a research project which meets the needs of their live case study (i.e. the company or other organization which has committed to be the case in the research project). This proposal includes a review of the relevant literature, the methodology and project timeline. Where applicable, students obtain ethics approval for their research project. Each field study includes conducting a situation analysis, developing a sustainability strategic plan for the organization. A Faculty member assists each team. Students deliver field study project results as a report to both the organization and the course instructor. Individual students also complete a short reflection paper including a discussion of the case in relation to the application of sustainability frameworks and literature.

ENBUS 690B – Enterprise Sustainability Project

The capstone class synthesizes the learning in the program into a research project. Students show original application of the knowledge they have learned and reflect on the utility of the frameworks and tools using a case study approach. After learning relevant research methods, student teams develop a proposal on a research project which meets the needs of their live case study (i.e. the company or other organization which has committed to be the case in the research project). This proposal includes a review of the relevant literature, the methodology and project timeline. Where applicable, students obtain ethics approval for their research project. Each field study includes conducting a situation analysis, developing a sustainability strategic plan for the organization. A Faculty member assists each team. Students deliver field study project results as a report to both the organization and the course instructor. Individual students also complete a short reflection paper including a discussion of the case in relation to the application of sustainability frameworks and literature.