Zachary Seguin

ARBUS Courses

ARBUS 100 – Introduction to Arts and Business

The objective of this non-credit course is to expose students to the nature and scope of Arts and Business and prepare them in selecting their major.

ARBUS 101 – Introduction to Business in North America

The functional areas of business: finance, personnel administration, production, marketing, and accounting are examined within differing organizational structures. Coverage also includes study of the principles of effective management and the financial system as a source of corporate capital.

ARBUS 102 – Accounting Information for Managers

This course is designed for non-accountants who will use accounting information for planning, control, and decision making.

ARBUS 200 – Entrepreneurship Principles and Practices

The role of the entrepreneur, the entrepreneurial firm, and the creative society are examined. Students are exposed to the practices that enable workplace creativity and innovation with exposure to leadership theory and project management.

ARBUS 201 – The Principles of Entrepreneurship

The role of entrepreneurship in the economy, especially with respect to competition, innovation and investment; historical experience, theoretical framework, market dynamics, public policy and practical applications.

ARBUS 202 – Professional and Business Ethics

Study of ethical and moral issues that typically arise in professional and business activity. What responsibilities to society at large do people in such business and professional activities as teaching, engineering, planning, architecture, and accounting have? How far should professional autonomy extend?

ARBUS 204 – Leadership, Teams, and Communication

This course examines leadership, team dynamics, and communication in organizational contexts. Students will develop communication knowledge and skills to enhance their abilities to be effective in leadership and team roles.

ARBUS 300 – Practical Business Skills

This course will introduce students to important and relevant business skills that will assist them as they prepare for successful careers. The course will supplement contemporary theories with appropriate case studies.

ARBUS 301 – International Business

This course examines the opportunities, risks, and challenges faced by businesses in international markets, as well as the preparation required to operate them.

ARBUS 302 – Marketing 1: Principles of Marketing and Consumer Economics

Economic principles for marketing, exchange theory and consumer analysis, product or service introductions, public and private policies for advertising, differentiation, and quality assurance.

ARBUS 303 – Marketing 2

Because firms exist to satisfy customer needs, a solid understanding of the consumer is needed for any successful marketing management. The course also considers how products, services, and consumption can have far-reaching social impacts.

ARBUS 400 – Strategy and Program Integration

A capstone course designed to integrate the arts and business components of the program that incorporate the principles of strategy for the purpose of enabling students to effectively position themselves for opportunities after graduation.